This Campaign for Lufthansa Help Alliance was originated in cooperation with the advertisingagency Kolle Rebbe. LH HA is an aid organisation which has their focus on education, health and equality for womenand young children. The Task was to differentiate LH HA positively from the competingorganizations, to inform people about the their activity and to give the reason to support them.The Nonstop Campaign is inspired by the nonstop you campaign by Lufthansa so that the viewerhas a direct referrence to the company who stands behind it. The tonality is warm-hearted andshows that the focus is on people. In addition to the poster series there are displays set up onairports as another touchpoint. The viewer is not only seeing the ad but is also involved bydrawing what it needed in the chosen area in the picture. It makes the subject easier tounderstand and it makes donating easy and exciting.hat drives results. From strategy to execution